{"id":108945,"date":"2026-01-14T10:00:00","date_gmt":"2026-01-14T16:00:00","guid":{"rendered":"https:\/\/creativememories.com/apps/thepages\/?p=108945"},"modified":"2026-01-20T10:00:38","modified_gmt":"2026-01-20T16:00:38","slug":"a-peek-behind-the-watercolor-curtain-creative-memories-x-amy-tangerine","status":"publish","type":"post","link":"https:\/\/creativememories.com/apps/thepages\/2026\/01\/14\/a-peek-behind-the-watercolor-curtain-creative-memories-x-amy-tangerine\/","title":{"rendered":"A Peek Behind the Watercolor Curtain: Creative Memories x Amy Tangerine"},"content":{"rendered":"\n
The energy here at Creative Memories Home Office has been absolutely electric as we’ve worked side-by-side with the incredible Amy Tangerine to bring this vibrant new collection and kit, On the Bright Side, to life! <\/p>\n\n\n\n
We wanted to give you an exclusive, behind-the-scenes look at the magic that happens when high-quality memory-keeping meets signature watercolor joy.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
From First Concept to Final Perfection<\/strong><\/h2>\n\n\n\n
The journey of any new collection is a fascinating process, and working with Amy was pure collaboration from start to finish. Our teams loved translating her bright, colorful designs and charming hand-lettering into papers, stickers, and embellishments that maintain the Creative Memories standard of excellence.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
See the design team huddled around prints, tweaking color palettes to ensure those vibrant watercolors truly pop<\/em>, and video of the production team running test prints to guarantee every sheet of paper is acid-free, lignin-free, and perfectly photo-safe. It\u2019s a labor of love that ensures your memories are preserved beautifully for generations.<\/p>\n\n\n\n
The highlight of the development phase was certainly having Amy visit our home office right here in Minnesota! It was a fantastic opportunity for her to meet the incredible product development, design, and operations teams who are dedicated to bringing her vision to your scrapbooks.<\/p>\n\n\n\n
The visit was filled with creative brainstorming, laughter, and, most importantly, seeing the physical collection take shape. Amy got an up-close look at the final products\u2014the papers, the stickers, and especially the all-in-one Album Kit<\/strong>.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
Seeing the Albums Roll Off the Line!<\/strong><\/h2>\n\n\n\n
One of the most exciting parts of her trip was getting to tour the production floor and see the album kits being assembled right on the line! It\u2019s one thing to see a digital mock-up, but watching her designs come together into the final, premium-quality albums you know and love was truly special.<\/p>\n\n\n\n
And for a few lucky scrappers, there\u2019s an extra surprise! Amy was so excited, she even stopped to personally sign some albums as they came off the production line.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
The Creative Memories x Amy Tangerine On the Bright Side collection and album kit and collection is now live, so purchase yours and get ready to add a burst of sunshine and color to your memory-keeping!<\/p>\n\n\n\n
The energy here at Creative Memories Home Office has been absolutely electric as we’ve worked side-by-side with the incredible Amy Tangerine to bring this vibrant new collection and kit, On the Bright Side, to life! We wanted to give you an exclusive, behind-the-scenes look at the magic that happens when high-quality memory-keeping meets signature watercolor […]<\/p>\n","protected":false},"author":95570245,"featured_media":108946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advanced_seo_description":"Go behind the scenes at Creative Memories as we collaborate with Amy Tangerine on the On the Bright Side collection\u2014from concept to production magic.","jetpack_seo_html_title":"A Peek Behind the Watercolor Curtain with Amy Tangerine | CM","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[723500984,723500986,723500991],"tags":[],"class_list":["post-108945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","category-share","category-vibrantventures"],"acf":[],"jetpack_featured_media_url":"https:\/\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_34.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6NsZA-slb","jetpack-related-posts":[{"id":108927,"url":"https:\/\/creativememories.com/apps/thepages\/2026\/01\/12\/creative-memories-x-amy-tangerine-get-ready-to-scrapbook-with-color-and-joy\/","url_meta":{"origin":108945,"position":0},"title":"Creative Memories x Amy Tangerine: Get Ready to Scrapbook with Color and Joy!","author":"Creative Memories","date":"January 12, 2026","format":false,"excerpt":"We are filled with excitement to announce a collaboration that is set to bring a vibrant splash of watercolor wonder and signature joy to your scrapbooking world! Creative Memories is thrilled to partner with renowned designer, author, and memory-keeping maven, Amy Tangerine! Amy\u2019s signature style\u2014a beautiful blend of bright, colorful\u2026","rel":"","context":"In "Learn"","block_context":{"text":"Learn","link":"https:\/\/creativememories.com/apps/thepages\/category\/learn\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/2025DecFinals-144.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/2025DecFinals-144.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/2025DecFinals-144.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/2025DecFinals-144.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/2025DecFinals-144.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/2025DecFinals-144.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":108971,"url":"https:\/\/creativememories.com/apps/thepages\/2026\/01\/16\/create-with-amy-tangerine-tips-tricks-and-simple-page-kit-fun\/","url_meta":{"origin":108945,"position":1},"title":"Create with Amy Tangerine: Tips, Tricks, and Simple Page Kit Fun","author":"Creative Memories","date":"January 16, 2026","format":false,"excerpt":"We are so excited to share a special video with the creative force behind our latest collection and Album Kit, the wonderful Amy Tangerine! In this candid chat, Amy pulls back the curtain on her process, sharing the inspiration behind the vibrant watercolor designs and signature handwriting that define this\u2026","rel":"","context":"In "Read Posts"","block_context":{"text":"Read Posts","link":"https:\/\/creativememories.com/apps/thepages\/category\/read-posts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_23.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_23.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_23.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_23.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_23.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_23.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":109277,"url":"https:\/\/creativememories.com/apps/thepages\/2026\/01\/13\/capture-life-on-the-bright-side\/","url_meta":{"origin":108945,"position":2},"title":"Capture Life \u201cOn the Bright Side\u201d","author":"Creative Memories","date":"January 13, 2026","format":false,"excerpt":"Created in partnership with designer and artist Amy Tangerine, the On the Bright Side collection brings together vibrant color, expressive artwork, and joyful storytelling. Inspired by Amy\u2019s signature style, this collection infuses memory keeping with painterly details and handwritten touches that feel both creative and personal. Whether you\u2019re documenting everyday\u2026","rel":"","context":"In "Advanced"","block_context":{"text":"Advanced","link":"https:\/\/creativememories.com/apps/thepages\/category\/advanced\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2026\/01\/OntheBrightSide_PaperPack_CU2_1800x1800.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2026\/01\/OntheBrightSide_PaperPack_CU2_1800x1800.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2026\/01\/OntheBrightSide_PaperPack_CU2_1800x1800.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2026\/01\/OntheBrightSide_PaperPack_CU2_1800x1800.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2026\/01\/OntheBrightSide_PaperPack_CU2_1800x1800.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2026\/01\/OntheBrightSide_PaperPack_CU2_1800x1800.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":95320,"url":"https:\/\/creativememories.com/apps/thepages\/2024\/05\/03\/create-cap-tivating-mushroom-borders\/","url_meta":{"origin":108945,"position":3},"title":"Create CAP-tivating Mushroom Borders","author":"Creative Memories","date":"May 3, 2024","format":false,"excerpt":"It's just about time \u2014 National Scrapbook Day is tomorrow, May 4! In celebration and to help you add an extra touch of creativity to your spreads, here are instructions for three borders created by Product Development Creative Manager Noreen Smith! Use them in your NSD layouts, spring-themed spreads or\u2026","rel":"","context":"In "Advanced"","block_context":{"text":"Advanced","link":"https:\/\/creativememories.com/apps/thepages\/category\/advanced\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2024\/05\/ForestMushrooms_BorderPunch_600x600-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2024\/05\/ForestMushrooms_BorderPunch_600x600-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2024\/05\/ForestMushrooms_BorderPunch_600x600-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":39788,"url":"https:\/\/creativememories.com/apps/thepages\/2019\/02\/22\/featurefriday-see-what-made-inspiration-bloom-for-the-creator-of-the-flourish-collection\/","url_meta":{"origin":108945,"position":4},"title":"#FeatureFriday: See What Made Inspiration Bloom for the Creator of the Flourish Collection","author":"Creative Memories","date":"February 22, 2019","format":false,"excerpt":"The new Flourish collection captures the essence of the spring and summer seasons and brings them to life onto the pages of your albums! Spring is full of distinct senses: the sight of blooming flowers, the sounds of birds chirping and insects buzzing, the taste of honey and sweet treats,\u2026","rel":"","context":"In "Feature Friday"","block_context":{"text":"Feature Friday","link":"https:\/\/creativememories.com/apps/thepages\/category\/feature-friday\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2019\/02\/flourish-spring-scrapbook-collection-creative-memorjies.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2019\/02\/flourish-spring-scrapbook-collection-creative-memorjies.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2019\/02\/flourish-spring-scrapbook-collection-creative-memorjies.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2019\/02\/flourish-spring-scrapbook-collection-creative-memorjies.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":34610,"url":"https:\/\/creativememories.com/apps/thepages\/2018\/04\/16\/sneak-away-to-serenity-with-the-secret-garden-watercolor-scrapbook-layout\/","url_meta":{"origin":108945,"position":5},"title":"Sneak Away to Serenity with the Secret Garden Watercolor Scrapbook Layout","author":"Creative Memories","date":"April 16, 2018","format":false,"excerpt":"Here's a secret that shouldn't be kept - the NEW Secret Garden collection has just\u00a0launched! Inspired by Mother's Day, florals, nature, watercolor and positive vibes, this collection features\u00a0a stunning palette based on the Pantone Color of the Year\u2014Ultra Violet. Keep reading to find easy directions to create a beautiful layout\u2026","rel":"","context":"In "New Products"","block_context":{"text":"New Products","link":"https:\/\/creativememories.com/apps/thepages\/category\/products\/new-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2018\/04\/secret-garden-layout-creative-memories-header.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2018\/04\/secret-garden-layout-creative-memories-header.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2018\/04\/secret-garden-layout-creative-memories-header.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2018\/04\/secret-garden-layout-creative-memories-header.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/posts\/108945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/users\/95570245"}],"replies":[{"embeddable":true,"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/comments?post=108945"}],"version-history":[{"count":22,"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/posts\/108945\/revisions"}],"predecessor-version":[{"id":109381,"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/posts\/108945\/revisions\/109381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/media\/108946"}],"wp:attachment":[{"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/media?parent=108945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/categories?post=108945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativememories.com/apps/thepages\/wp-json\/wp\/v2\/tags?post=108945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/creativememories.com/apps/thepages\/wp-content\/uploads\/2026\/01\/CM_AmyTangerine_12-1024x683.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/Amy-Tan-WP-GIFS-1.gif\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/Amy-Tan-WP-GIFS-1.jpg?ssl=1\")
<\/figure><\/div>![\"\"](\"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-16-at-11.16.13-AM.png?ssl=1\")
<\/figure><\/div>![\"\"](\"https:\/\/i0.wp.com\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/IMG_0323-2-768x1024.jpg?ssl=1\")
<\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/Amy-Tan-WP-GIFS.gif\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/Amy-Tan-WP-GIFS-2.gif\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/creativememories.com/apps/thepages\/wp-content\/uploads\/2025\/12\/CM_AmyTangerine_14-4-1024x683.jpg\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n